Hungry? Eat Rhubarb

Black Monk


Thank You



2015, Archival Inkjet Print, 118.9cm x 84.1cm

AxisWeb Commission, Wakefield – August 2015

Hungry? is a playful piece of subliminal messaging combining Wakefield’s locally grown Rhubarb with a classic piece of hidden advertising; ‘Hungry? Eat Popcorn’ originally used in a cinematic context in 1957. Creating both a graphic and metaphoric relationship within the text, the phallic ‘Rhubarb’ sits upon the symbol of fertility, ‘Popcorn’. The possibility of infidelity is also questioned, hinting to the phrase ‘Never touch another man’s rhubarb’.