Well Being Sticks, 2015

Well Being Sticks, 2015

Assorted painted wooden sticks 

The Well-being sticks provide a direct response to David Cameron’s plan to measure our well-being and happiness. Suggesting a government who will support and care for you, Goddard questions their motives and provides an alternative to this potentially manipulative scheme. By collecting a stick from the walking distance around the studio at every moment he has been faced with an achievement or significant development during the residency the artist has created his own measurement of well-being. Using the idea of a yard stick as his measure, a measure that was once individual but was forced into unification, he highlights the subjectivity of well-being; questioning whether it can truly be measured at all.